#One walmart software#

In a previous corporate blog post, Rich Lehrfeld, senior VP and GM, Walmart Connect, outlined several important steps the retailer plans to take with the platform this year:

#One walmart software#

Flexible consumption models including bring-your-own-agency, managed services, or self-service software.Machine-learning-led automations that operate in real-time and at scale.Self-service reporting enables brands to build a custom report within seconds.A strategy builder to drive automated actions based on business objectives such as awareness, new product launch, media efficiency, and conversion.Integrated full-funnel optimization to activate shoppers across their purchase journey by optimizing sponsored product, sponsored brand amplifier, and onsite and offsite display advertising.Retail-aware and share of voice (SOV) optimized algorithms that can drive incremental sales and ROI beyond return on advertising spend (ROAS).

The new CommerceIQ Retail Media Management for Walmart Connect offering will provide Walmart advertisers solutions including: It offers advertisers the ability to serve personalized, time- and context-specific ads across customer touchpoints including media placements on in-store TV walls and self-checkout screens, Walmart digital properties, mobile devices, and corporate events. Walmart Connect is the closed-loop media business for Walmart. Walmart is partnering with e-commerce management platform CommerceIQ to offers automated management of sponsored product and sponsored brand amplifier advertising for CPG brands that target its customers via Walmart Connect. CPG brands participating in WalmartвЂ™s retail media network have a new artificial intelligence (AI) option for automating and optimizing ad management.